Nigerian data visualization startup, Mustard Insights, raises capital
In what can be described as a last-minute round, Nigerian data visualization startup, Mustard Insights has raised an undisclosed amount of capital in a pre-seed round of funding towards its goal of building Africa’s largest data repository.
The round was led by Velocity Digital as well as other investors.
Mustard Insights was founded in January 2021 by Lawretta Egba with the aim of ensuring that users are presented with information that can aid diverse levels of decision-making.
The startup enables data visualizations and disseminates them to a broad audience by leveraging digital and social media channels.
In line with the above services, Mustard Insights performs market research for its clients and generates high-quality market studies in high-demand areas, providing a trustworthy source of economic and social data in Africa.
On a personal note, Lawretta Egba- a financial analyst, communications professional, and a member of the Institute of Chartered Accountants of Nigeria (ICAN), explained that “At Mustard Insights, we are passionate about how data affects our world and what it tells us about it.
“We understand the power of information and the value in understanding macroeconomic and social trends within the African landscape and this is why we are providing an opportunity for more people to interact with data.”
Mustard Insights plans to use the funding raised to expand its activities and ensure that its users are presented with information that can aid diverse levels of decision-making. The startup also plans to launch its digital platform in March this year.