Egypt's Auto Service App, 3atlana Receives a Six-Figure Seed Round

Egypt's Auto Service App, 3atlana Receives a Six-Figure Seed Round

3atlana, Egypt’s auto service app, has received a six-figure seed round from Ghabbour Auto, the country’s leading automotive manufacturing company, to strengthen its AI system.

The 3atlana app allows its users to access door-to-door services, in which an engineer and mobile car center are dispatched to their location, and they can purchase spare parts with a three-month guarantee. For those looking to buy a used car, 3atlana’s resale car service can inspect the vehicle, providing buyers with the assurance they require before making their purchase.

Commenting on the undisclosed seed round, Sherif El Adham, Co-Founder and Chief Operating Officer at 3atlana said “We are very proud to continue growing our company with support from one of the biggest automotive companies in Egypt. This round of funding comes at an ideal time as we’re looking to further advance our technology, and continue expanding locally as well as regionally across the Middle East.”


The new funding will be used to strengthen the startup’s AI technology feature, allowing them to continue providing users with innovative car service solutions. To date, the app has been downloaded over 25,000 times, and 3atlana has serviced over 9,500 vehicles.”

Sherif El Adham, Ahmed Hassan, and Amr Hesham founded 3atlana in 2020 with the sole goal of making essential car services easier, faster, and more efficient by providing everything a driver may need, such as scheduling maintenance, roadside assistance, and a connection to nearby service providers.

Despite being only two years old, 3atlana has already participated in a number of incubator and accelerator programs, including Enpact Covid-19 Relief Program and Flat6Labs Cairo. 3atlana also has board partners in Flat6Labs Cairo and Ghabbour Auto.