Analyzing Flutterwave's Strategic Shift: From Virtual Cards to Enterprise and Remittance

Flutterwave, Africa’s most valuable tech startup, has recently announced the shutting down of its virtual card service, Barter, marking a significant strategic pivot in its business focus. Meanwhile, over the past few months, the fintech giant has already informed its customers to withdraw their money from the app. This decision comes as Flutterwave redirects its attention towards its enterprise and remittance business segments, aligning its efforts with core revenue drivers and emerging market opportunities.