Egyptian Fashion eShop DressCode Secures $250K

Egyptian Fashion eShop DressCode Secures $250K

Egypt Ventures has announced it invested $250,000 in Cairo-based fashion and leisure e-commerce firm DressCode.

Dresscode was created in 2019 as an ultimate one-stop shop for the modern yet economical woman. It aims to promptly offer stylish quality products at appealing prices to every user in Egypt.

DressCode sells 75 percent of its items under its own private label, which relies on 35 local workshops and 1,400 staff to keep a tight supply chain running. From inspiration and design to product availability on the Internet and delivery throughout Egypt, the said chain takes only two weeks.

DressCode claims that since its introduction in 2019, the company has completed 30,000 orders and established a reputable client base, offering them amazing deals and a unique online shopping experience.

The startup has its own product line in addition to being an aggregator of numerous companies, both established and new. The online store is capitalizing on the surge in e-commerce demand by increasing the usage of Egyptian cotton in a variety of items.

The online shop intends to use the funds to grow beyond fashion and cosmetics, with a focus on revitalizing its home decoration items.

Author

Joel Nwankwo

Writer, TECHist and Data analyst.

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The Ouut 2022
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