Egyptian Furniture Marketplace, Efreshli, raises $550k seed round

Egypt-based furniture e-commerce startup Efreshli has announced it raised $550k in a seed funding round to help it build on strong early growth.

Angel investor Tarek Sakr led the round and property developer Marakez and other investors also participated in the round.

Founded in early 2019 by Heba El-Gabaly, Efreshli is a technology-enabled furniture design and shopping solution that has created a new way for consumers in Egypt to shop for their homes, from their homes.

Since its launch, Efreshli has grown rapidly, and it currently carries thousands of curated products from the top 100 furniture design brands in Egypt.

Heba El-Gabaly founder of Efreshli speaking on the funding said the startup leverages software engineering and design to provide affordable products.

“Efreshli solves multiple pain points for home-furnishing customers, culminating in a practical and convenient process that brings their ideas to life.

“The mission of Efreshli is to bring everyone on to the design market to enable them to create homes that reflect their vision. With the intersection of software engineers, designers, and logistics professionals, we create a product that is affordable and fills a gap for a large segment of customers,” El-Gabaly said.

“The Egyptian home furnishing industry is a multi-billion dollar industry and is one of the later entrants into the e-commerce space as customers still need to touch and feel expensive purchases with high variability. We are excited to support Efreshli and believe the company is well-positioned to transform this industry in a significant way,” Sakr said.

The new funding will help in strengthening its technology solutions and opening the first GCC location in 2022.