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Etisalat UAE Expands DataRobot Partnership to Scale Agentic AI

Etisalat UAE has signed a new multi-year agreement with DataRobot to expand the deployment of artificial intelligence agents across its business operations. 

Etisalat UAE Expands DataRobot Partnership to Scale Agentic AI
DataRobot

Etisalat UAE has signed a new multi-year agreement with DataRobot to expand the deployment of artificial intelligence agents across its business operations. 

The agreement will see the telecom operator use DataRobot’s Agent Workforce Platform to develop, deploy and govern AI agents within its own data center. 

The companies did not disclose the financial terms of the expanded agreement. 

The companies will target applications across customer experience, regulatory compliance, sales effectiveness and operational efficiency, combining predictive, generative and agentic AI under a common governance framework. 

The partnership builds on a collaboration established in 2022, which supported machine-learning applications including customer churn prevention, sales targeting and credit risk optimization. 

For Black and Brown businesses, the deal highlights the infrastructure and governance requirements for deploying AI beyond experimental projects. It also underscores the importance of data control as companies introduce systems that can take action within business processes.

Halimah Adisa

Halimah Adisa

A Nigerian entrepreneur, technology and business journalist for TheOuut covering Africa and MENA's startup, fintech and broader technology ecosystems.

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