Flextock Secures $12.6M to Unified E-Commerce Infrastructure

Flextock, the Cairo-based startup streamlining the digital supply chain, announced today it has closed a $12.6 million Series A funding round. The investment, led by TLcom Capital, marks a significant vote of confidence in the fragmented MENA logistics sector.

The round saw a heavy bench of international and regional backers, including Conjunction Capital, Capria Ventures, and MSA Capital, among others. This fresh injection of capital follows a $3.25 million pre-seed round in 2021, signaling rapid scaling for the four-year-old firm.

A "Single Operating System" for Merchants

Founded in 2021 by Mohamed Mossaad and Enas Siam, Flextock is moving beyond simple delivery. The company has developed a unified technology layer that allows small and medium-sized enterprises (SMEs) to bypass the traditional "logistics headache."

By integrating five core pillars, Flextock enables merchants to scale without the burden of high fixed costs:

• Flextock & Flexship: Managing inventory and aggregating last-mile delivery providers.
• Flexborders: Facilitating cross-border trade between Egypt and Saudi Arabia.
• Flexshops: Providing streamlined access to online marketplaces.
• Flexcash: Offering data-driven merchant financing to solve working capital gaps.

Scaling the Backbone of Regional Trade

The Series A proceeds are earmarked for infrastructure expansion and accelerated merchant acquisition across its primary hubs in Egypt and Saudi Arabia. As e-commerce adoption surges across the Middle East, the company’s "end-to-end" approach aims to reduce the friction inherent in regional shipping and trade.

"Flextock is positioning itself as the essential infrastructure for SMEs," noted the company. "By consolidating fulfillment, shipping, and financing into one system, we allow businesses to focus on growth rather than logistics."

Key Takeaways