Ghanaian Virtual Reality tours startup DOBIISON Announces Expansion Across Africa

Ghanaian Virtual Reality tours startup DOBIISON Announces Expansion Across Africa

Ghana’s virtual tours and immersive digital experiences for the real estate, construction, and tourism industries startup DOBIISON, has announced its plans to scale its service across Africa.

DOBIISON was founded in 2018 by Selasie Awity and has since built the largest collection of Ghanaian virtual reality (VR) content. The startup uses its 360º immersive, interactive content with functionality to help businesses transform their online presence using virtual reality.

Selasie speaking on the startup said that the startup’s focus is to leverage the opportunities in real estate and hospitality industries across Africa in 2021.

“Our enterprise VR solutions combine multiple media types into one single asset, transforming traditional photos and videos into immersive and interactive content, while additionally capturing interest, intent, and purchases. We help companies transform their online presence and enable a better customer experience while driving conversion rates.

“Uptake has been great with over 20 businesses and organizations using our enterprise VR services.

“Our virtual reality solution shows prospective customers the complete picture to catalyze the consideration and purchasing stages of the customer journey. For example, If someone wants to buy a house in Accra, they can go on to the platform, explore the property in 360 degrees, and also purchase directly without leaving the experience. This enables our clients to reach customers in different parts of the world without having to set up offices or hire sales representatives in these countries”.

“I realized a need for another dimension of content beyond pictures and videos that can transform the sales experience for customers and also shorten the consideration stage of the customer journey, and how virtual reality could be the technology to drive this transformation,” he said.

Over the years, DOBIISON has risen from a one-man startup into a startup with staff strength and has grown over the years, growing its presence in Ghana and Rwanda. The self-funded startup is now looking to raise a seed funding round to help it scale its team, operations, VR content library, services, and products across West and East Africa.

“We operate mainly in Ghana, however, most of our clients are multinational corporations so we do have overlapping services in other countries. Our country executives are also finalizing some conversations which will see us digitizing more assets and tourist sites in other African countries this year.

“Our key goals for this year is to grow our digital library of Ghanaian, and African virtual reality content across the tourism, education, and real estate industry and make them accessible to businesses using APIs. Our vision is not just to provide virtual reality solutions across Africa but to distinctly advance the development of virtual reality hardware and software on the continent. To do this we need to scale our operations across Africa and continue to collaborate on cutting-edge research and development”.