Google to Prioritize Human Content over SEO Content in its Latest Search Updates

Google, the world’s leading multinational technology company that focuses on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics is making a series of updates to Search that aim to tackle clickbait and improve the relevancy of search results, prioritizing original and authentic reviews over recycled information that passes around aggregator sites, according to a blog post.

“We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers. So starting next week for English users globally, we’re rolling out a series of improvements to Search to make it easier for people to find helpful content made specifically by and for people,” reads the announcement. “This update will help make sure that unoriginal, low-quality content doesn’t rank highly in Search, particularly for online-educational materials, entertainment, shopping, and tech-related content.”

Also, the Google spokesperson, Jennifer Kutz further said that a general search ranking update named the “Helpful Content Update” will start rolling out globally to English language users from today.

Meanwhile, in the coming weeks. a second update “to make it even easier to find high-quality, original reviews” will be roll out. The tech giant has tweaked product review rankings many times before, most recently in December 2021 and March 2022.

These updates are in line with other search improvements following the recent launch of ‘Multitask Unified Model’, an AI model which empowers the search ranking system to check its work by cross-referencing the top bolded text portion of a search snippet result against established high-quality search results to see if they are saying the same thing, even if they do it with different phrasing.

The company revealed its efforts to improve featured snippets, which are the bite-sized results that appear at the top of the page for many searches.

Google’s Search Central blog is offering advice to content creators on how to create content that will be successful after the company’s new updates go live.