IBM Announces New Chairman for its Operations in the EMEA Regions

IBM, a leading American computer manufacturing company has announced the appointment of Ana Paula Assis, General Manager IBM Europe, Middle East & Africa as the new Chairman of Europe, Middle East & Africa, succeeding Martin Jetter, who is retiring from IBM at the end of 2022 after serving the company diligently for 36 years.

Assis, who was named General Manager of IBM EMEA in January 2022, has successfully led IBM’s AI and Hybrid Cloud strategy in the region, driving the business to deliver consistent double-digit growth over the last three quarters.

Speaking on the appointment, Rob Thomas, senior vice president of IBM Global Sales eulogizes Assis saying “Ana Paula is an outstanding leader who combines business eminence and IT industry depth with a relentless focus on talent and diversity development, which has earned her several recognitions. Her deep technical expertise in areas like data, automation, security, and hybrid cloud has been critical to her success in driving IBM’s growth strategy across EMEA.”

“In addition to her current responsibility for IBM’s business operations, client satisfaction, and employee engagement in Europe, the Middle East, and Africa, Assis will also be responsible for IBM’s relationship with the European Union as well as other institutions across the region, advancing topics that matter to our business and society, starting January 1, 2023,” Thomas added.

About Ana Paula Assis, new Chairman IBM EMEA

Assis, who graduated in Computer Science and holds a postgraduate degree in business management from FGV as well as an MBA from Fundaço Dom Cabral, was named to MERCO’s list of the top 100 executives with the best reputation in Brazil in 2021. She has also been named Valor Economico’s leading IT executive, Forbes’ most powerful woman in Brazil, Forbes’ Best CEOs Brazil (2019), and Institute Learning & Performance’s “Personality of the Year – Digital Transformation” (2018). Between March 2018 and January 2022, Assis served on the board of Junior Achievement Americas, one of the largest philanthropic organizations dedicated to inspiring and preparing young students to become entrepreneurs.