Kenyan Agritech Startup, Shamba Pride, Secures $1.1m

Kenya-based Agritech startup Shamba Pride has secured $1.1m to support its expansion in Kenya and roll-out of its digital solution to over 1,000 digitalised shops.

The funding was led by Seedstars Africa Ventures and Gray Matters Capital.

Shamba Pride which was created by Samuel Munguti offers an online to offline platform that provides tools and technology to agricultural input distributors to upskill them to provide quality agricultural products to their farmers.

The startup leverages a market systems approach to connect village-level farmers to quality products and information.

CEO and Founder Samuel Munguti speaking said: “Shamba Pride is revolutionizing rural distribution systems for African farmers by transforming from traditional and informal systems to modern trade.

Through Shamba Pride, existing last mile agro entrepreneurs can digitalize their operations and provide smallholder farmers with the right and affordable technology, quality products and services. The model establishes a network of smart micro-entrepreneurs serving the smallholder farmer community, allowing farmers to increase their farm productivity, sustain their employment and their household income,” said Munguti.

Shamba Pride claims to have over 100,000 customers who use its services across Kenya.

The startup will use the new investment to propel local growth, service hundreds of thousands of smallholder farmers while creating a reliable community of smart micro-entrepreneurs offering improved services to farmers.