Khazenly, Egypt’s On-Demand Digital Warehousing and Fulfillment Startup, Becomes Merchants' Partner of Choice

Khazenly, Egypt’s On-Demand Digital Warehousing and Fulfillment Startup, Becomes Merchants' Partner of Choice

Khazenly, an Egyptian on-demand digital warehousing and fulfillment management platform, is staying true to its vision of shaping the future of e-Commerce in the North African country with its convenient, affordable, and transparent omnichannel solution to help merchants grow their businesses and supercharge the digitalization of their fulfillment processes. Despite being founded only a year ago, the startup has a total valuation of $2.5 million from its seed round.

The fulfillment platform offers simple and transparent subscription-based packages via its fully-digitized platform, Its services include warehousing, cross-docking, transportation, delivery, and cash collection.

Since its inception, it has already provided fully-digitized fulfillment services to leading brands from a variety of industries, including apparel and clothing, electronics, home accessories, and FMCG, such as Baraka group, XRPS by Tradeline, and Mozarus3. In addition, Khazenly has handled an 8-digit figure in Gross Merchandise Value, with its fully-digitized platform assisting clients with 28,000 self-service activities.

Khazenly Adds Several New Merchant Customers

The Cairo-based on-demand digital warehousing and fulfillment platform recently announced several new merchant customers at an exclusive event held at Sultan Hussein Kamel Palace in Heliopolis.

Khazenly is gradually becoming the preferred partner for a growing number of merchants for some of Egypt’s most exciting companies in a variety of industries such as apparel and clothing, electronics, home accessories, and FMCG. Baraka Group, the distributor of New Balance and Inglot cosmetics, joins previously announced customers Mozare3 and XPRS by Tradeline – Egypt’s largest distributor of Apple products. Other brands include Athlete’s, Mellow, Baraka Optics, and Naturalizer; Arrow Food Trading, a Nespresso distributor; Count on Me Pets by Dana Hamdan; Magma sportswear; and Breath and Warped Jeans, two local specialized e-commerce growing brands.


Mohamed Younes, Co-Founder and Chief Executive Officer of Khazenly, welcoming the new merchant customers, expressed delight at the rapid adoption of the Khazenly platform across the country.

“We are thrilled to count on the presence of so many of our existing valued partners today and welcome all of our new merchant customers. We are delighted to see the rapid adoption of the Khazenly platform by merchants across the country as a testimony to our advanced technology platform, experienced team, and network of market-leading partners – as we continue to lead the digitalization of logistics and fulfillment services.”

At Khazenly, we are committed to optimizing merchants’ businesses and helping them to grow and scale, delivering exceptional Omni-channel fulfillment experience while shaping the future of e-commerce in Egypt. We look forward to continuing to grow our merchant network across Egypt, which we hope to grow by six times over the next 12 months,” he concluded.

The event brought together new and existing merchants to hear from Khazenly CEO and co-founder Mohamed Younes about the future of e-commerce in Egypt and the Middle East, as well as a panel discussion with merchants about retail and supply chain challenges in various industries. Customers at the event also spoke about their successful collaborations with the digital logistics startup, ranging from experiential retail to omnichannel fulfillment.

How Khazenly’s Platform Benefits its Merchant Customers

The MD of Arrow Food Trading stated in its remark that since implementing Khazenly’s technology, Nespresso’s deliveries to customers have been significantly reduced to less than two hours.

Tawfiq Fayyad, Managing Director at Arrow Food Trading, said “We’re thrilled with our collaboration with Khazenly. It has been very fruitful for both parties. Khazenly’s tech-savvy background, as well as their sophisticated software system, was the driving factor behind a project that would augment Arrow Food Trading’s-Nespresso exclusive distributor-logistics chain.”

“This collaboration gave birth to the “floating store” project which aims to uplift customer satisfaction levels as well as convenience. The idea was to maximize the efficiency of the delivery service from two days to two hours. The project is currently in the beta phase to filter out potential bugs and operational glitches that could affect the process. All in all, we are optimistic that this is only the stepping stone towards a more solid consumer-centric approach,” Fayyad added.

In the same vein, Ahmed Ragab, CEO of Baraka Group testified to the fact that Khazenly technology is fueling the digital transformation across all family brands; from New Balance and Athlete global fashion and apparel brands to home-grown brands such as Mellow, allowing for smooth penetration of leadership into the e-commerce world.

While Dana Hemdan on his part remarked that through Khazenly’s growth merchant program Count on Me Pets has already increased its sales volume by six times in less than one month.

You may recall that on June 26, 2022, we reported that Khazenly announced a $2.5 million seed round co-led by Arzan Venture Capital and Shorooq Partners, which it said would be used to develop its products and services and quadruple its existing facilities. As Khazenly continues its rapid growth trajectory in 2022, it intends to expand into new markets across the region.

Given how quickly the on-demand digital warehousing and fulfillment platform is disrupting the Egyptian market and gaining widespread acceptance from both merchant and private customers, it is safe to predict that Khazenly will become a market leader in no time.