Meta Partners with Salesforce for Seamless Customer Connection Through Whatsapp

Meta Partners with Salesforce for Seamless Customer Connection Through Whatsapp

The world’s leading CRM platform, Salesforce, and social media giant Meta have partnered to enable many more businesses to use WhatsApp to engage with their customers easily.

Mark Zuckerberg in a post stated that Meta was partnering with Salesforce so all companies using their platform may utilize WhatsApp business messaging to respond to client inquiries, carry out marketing initiatives, and make direct sales in chat. He noted that more and more customers like text-based interactions with businesses. Zuckerberg noted that Meta partnered with Salesforce earlier this year due to its Cloud API launch.

A CRM system enables firms to manage client accounts, track every customer interaction, and keep customer contact information current. It is intended to assist organizations in enhancing their interactions with customers and Customer Lifetime Value (CLV). Due to the enormous amount of data that organizations produce on a daily basis, this is essential.

Customer data presents a problem that CRM systems are designed to solve. Every time someone picks up the phone and engages in conversation with a client, travels out to see a fresh sales prospect, or pursues a promising lead, they take up new information that could be beneficial. All of this information used to be stored on analog or disconnected media, such as notebooks or laptops, or it may even have just remained in people’s thoughts.

According to Matthew Idema, Vice President of Business Messaging at Meta, the new integration would enable companies to manage communication directly from the Salesforce platform while enabling them to design experiences for businesses to interact with customers on WhatsApp.

“Messaging is quickly becoming the go-to way for businesses to communicate with their customers. Already, more than one billion users connect with a business account across Meta’s messaging services every week, and this pace is only accelerating. Earlier this year, we opened up the WhatsApp Business Platform to any business across the world to help them get started on WhatsApp in a matter of minutes – deepening customer relationships, driving sales and providing support in an efficient and delightful way,” Matthew adds.

The L’Oreal group brands are part of a trial program being run by both businesses that would let the brands utilize WhatsApp to contact customers who had abandoned shopping cart items and deliver them deals and coupons directly within the conversation thread.

According to Meta, it will continue to develop solutions that will aid more companies in offering customer service, showcasing and discussing products, and more.

With more than two billion monthly active users, WhatsApp, which was first introduced as a chat messaging service in 2009, is the most widely used mobile messenger software globally.