Metric Empowers UAE SMEs by Making Its Platform Free and Launching Founder Advisory Sessions
Metric is introducing a new financial management platform which will be free for all UAE businesses while also providing a new initiative of free founder advisory sessions. This shift is developed to support SMEs and startups in procuring solutions to financial challenges while empowering founders with expert guidance.
Metric is committed to ensuring entrepreneurs possess easily available financial knowledge while offering tools for forecasting, financial planning, and monitoring business performance.
The startup intends to lower challenges for early-stage founders, who frequently struggle with limited finances and access to significant financial assistance, by removing subscription fees.
There are over 90% of small business enterprises in UAE which sum up a large part of their economy. Hence why this structure of free access to Metric’s tools helps founders understand their numbers, optimize cash flow, and make growth-oriented decisions.
According to CEO Metric, Meenah Tariq, mentioned that;
“The UAE has been home for us over the past two years. This is our way of giving back by supporting the businesses that drive the economy forward.”
For UAE businesses, Metric will be providing free founder advice sessions with key topics like budgeting, scaling tactics, fundraising readiness, and cash flow management will be covered in these sessions. For the company, the project has been designed for first-time entrepreneurs and expanding firms in the UAE's quickly changing startup ecosystem.
The initiative reflects Metric’s commitment to “giving back” to Abu Dhabi and the wider UAE business ecosystem.
About Metric
Metric is an Abu Dhabi–based AI fintech startup that helps small and medium-sized businesses (SMEs) understand and manage their finances through data-driven insights. It was founded in 2022 by Meenah Tariq, Omar Parvez Khan, and CTO Dr. Habiba. The platform is available in over 190 countries while cutting across 130,000 businesses supporting both Arabic and English users.