Moroccan B2B e-commerce startup Sle3ti raises $1.3 million Seed round

Casablanca-based B2B marketplace, Sle3ti, has raised $1.3m from the investment fund of the Richbond Group.

Sle3ti was launched in 2020 by Ayoub Harij, the startup allows retailers to order directly from suppliers and distributors of consumer goods (FMCG). Sle3ti aims to digitize the traditional retail sector, allowing small retailers to order, in a very efficient way, all the products they need and get delivered the day after

Sle3ti’s CEO and founder Ayoub Harij speaking on the funding expressed excitement as he said it represented  the great interest that the Sle3ti model and growth have sparked among investors.

“I am excited and honoured to announce that Sle3ti has just completed the largest seed round fundraising for a Moroccan business with Moroccan investors.

This 12MDH investment from the Richbond group’s investment fund demonstrates the enthusiasm and great interest that the Sle3ti model and growth have sparked among several Moroccan and foreign investors, but it is also a vote of confidence on the part of a reference Moroccan group that strongly believes in our growth and capacity to contribute decisively to Morocco’s digital transformation of trade and distribution,” Harij said.

The Richbond Group is a Moroccan industrial and property conglomerate that has dominated the Moroccan economy. The company employs over 3,000 people and has 12 industrial suites as well as a distribution network with almost 2,000 points of sale.

Apart from its real estate division that includes real estate development, hotel layout, logistics, rental property, and, more recently, hotels, Richbond Group is also active in the industrial sector, targeting mostly home consumer goods in Morocco and across Africa.

Sle3ti plans to use the new funding to accelerate its rollout across Morocco’s regions and provide high added value services to merchants and its FMCG partners.