MTN Ranked The Most Admired Brand in Africa.
MTN has been ranked as the most admired brand in Africa based on Africa’s Brands survey 2020.
The spontaneous consumer responses in Brand Africa 100, which was released on Monday, shows that MTN is also the only African brand in the rankings of the most admired brands in Africa.
MTN Mobile Money, through which MTN provides more than 35 million Africans access to financial services, representing around 80% of the population and the GDP of Africa and Covering 27 countries
The group is now considered one of the continent’s most admired media brands and remains one of Africa’s most admired finance brands.
According to CEO and group president Rob Shuter, They are thrilled to receive these accolades as the continent celebrates Africa Day, “They endorse the work that we are doing to build a digital operator, moving our customers from a voice-centric world into the world of mobile data, digital services, and financial services by using the power of the internet.”
“Achieving the best brand in our markets is a critical part of our BRIGHT strategy. I would like to thank all our customers and communities for the trust that they have shown in us. It encourages us to work harder every day to deliver on our belief that everyone deserves the benefits of modern connected life.” he added
MTN was launched in 1994 as a leading provider of communication services, offering cellular network access and business solutions. After building up a successful operation in South Africa, achieving a market share of some 38 percent (second only to Vodacom, the dominant mobile telecommunications provider), the group began its expansion into the rest of Africa in 1998.
Operating in many African, European, and Asian countries. As of 30 June 2016, MTN recorded 232.6 million subscribers, making it the eighth largest and mobile network operator in the world, and the largest in Africa.