Nigerian gaming company signs mega deal with Dutch LambWeston

Nigerian fantasy sports company Fantastic.ng, has sealed a multimillion naira promotional partnership deal with Dutch conglomerate LambWeston, owners of the Poundo Potato brand in Nigeria.

Fantastic.ng was launched in late 2019, as a free-to-play mobile platform offering games such as predict and win, fantasy football and sports trivia.

Using its B2B2C business model Fantastic.ng generates revenue from users via weekly/monthly subscriptions and companies who can purchase a variety of promotional packages to engage their customers and amplify their brands.

Speaking on the development, Co-founder of Fantastic Technologies Limited, Felix Okoye said that Fantastic.ng is all about connecting African sport lovers to brands that desire their attention

“This is what Fantastic has always been about. We want to convert fans of sport into fans of brands. Football is huge in Africa and we are all about connecting this super-engaged audience across the continent to the thousands of brands who desire their attention” said Felix.

Managing Director for LambWeston, Victor Nwachukwu expressed excitement while also saying that the partnership was a natural fit.

“We are very excited to work with such a unique gaming platform. Like millions of Nigerians, Dutch people are obsessed with football so for us it was a natural fit to partner with Fantastic in order to amplify our Poundo Potato brand in Nigeria” said Victor.

Ossy Iyizoba, the co-founder of Fantastic Technologies speaking said: “We are literally changing the game for sports fans across Africa starting with Nigeria.

“In Africa, sports betting has been the only game in town for most sports fans. We are an innovative technology company with a very unique value proposition and while our target audience will inevitably include a large number of sports betting enthusiasts, we are expanding the market by attracting huge numbers of sports fans who for various reasons, do not engage in sports betting”.