NOMU, a Saudi-Arabia-based food-tech startup, founded in 2022 as a result of the merger between Jumlaty and Appetito announced it has raised $5M in a seed round to expand its technology offering. The funding was provided by DIV Capital, Shurfah, Core Vision, Purity for Information Technology, Altoukhi Family Office, and Bakr Family Office.
NOMU aims to use the funds raised to extend its B2B HORECA services, with a particular emphasis on restaurants and financing options. They intend to create a Software-as-a-Service (SaaS) solution and an AI assistant procurement officer chatbot. The focus of the organization is on both sustainability and profitability, and it has already accomplished profitability in two of its markets.
"We are thrilled with the overwhelming support we have received from our investors, both in terms of funding and strategic partnerships," said Shehab Mokhtar, Co-Founder and CEO of NOMU Group. "This seed round allows us to strengthen our B2B HORECA offering, invest in cutting-edge technology, and expand into new markets. NOMU is committed to revolutionizing the food-tech supply chain, providing greater convenience and efficiency for businesses in the MENA region."
The establishment of the NOMU Group was spearheaded by Salman Attieh, Yassir El Ismaili El Idrissi, Shehab Mokhtar, and Ahmed Eldemerdash. The company's main office is strategically located in Riyadh, KSA, while it boasts a holding structure in Abu Dhabi's International Financial Centre.NOMU's strategic position allows for the expansion of its operations and presence in the near future, including plans to cover Pakistan and other important sub-Saharan countries.