Senegalese retail-tech startup ProXalys raises $150k pre-seed funding from Haskè Ventures

Senegalese B2B Ecommerce platform for FMCG products, ProXalys, has raised $150k in pre-seed funding to expand across the country and, later, the West African region.

Haskè Ventures, a venture builder based in Dakar and focused on transforming the startup landscape led the investment round.

ProXalys was founded in 2021 by Thierno Sakho to transform the B2B commerce space in Africa through digital inclusion. The startup aims to modernise and empower Senegal’s informal traders, digitising the entire value chain and reinventing supply chain processes.

By leveraging three tech processes, ProXalys manages and captures daily financial flows in real time – an order-taking application for informal distributors; an IT system for administrative management; and a supply chain logistics management system. It also provides a procurement service for everyday products.

Thierno Sakho founder of ProXalys spoke on the round and the benefits of the startup to informal traders.

“Digitisation is crucial for the informal sector. We intend to strengthen and modernise the distribution channels. Our goal is to enable informal traders to withstand the dual digital and distribution revolution,” Sakho said.

ProXalys has more than 100 customers, and is also working to boost agricultural value chains. It intends to expand its reach in Dakar and in the major cities of Senegal.

“We believe that technology has a key role to play in modernising infrastructure in Africa. This is a major challenge that must be addressed through the upgrade of vital operational channels. Additionally, the transfer of knowledge and skills development will play a critical role in ensuring the sustained longevity of initiatives undertaken now. We are proud to be supporting ProXalys on their journey and look forward to future progress,” said Abdourahmane Diop, CEO of Haskè Ventures.

ProXalys will use the capital in the reinforcement of its technology, and in the development of its physical infrastructure, which will include the consolidation of its vehicle fleet and warehouses.