Six female-founded Kenyan start-ups are among 20 finalists selected for the Future is Female Mentorship Program.
The Future is Female Mentorship Program is a communications mentorship program by the American communications firm C. Moore Media, which was acquired by Allison+Partners.
The program, now in its fourth edition, was launched on Africa Day in 2020 and is dedicated exclusively to African female tech founders.
The six Kenyan ventures picked from the 490 applications are e-Waka Mobility, an electric bike provider, Mosmos Africa, a save-now-buy-later (SNBL) platform, Paydel, a social commerce platform that aggregates logistics services on demand, Hela Money, a trading platform bridging traditional and digital finance, the Laundry Lady, an on-demand laundry and dry cleaning service and Gwiji, a platform which empowers low-income Kenyan women with training and flexible employment.
The other start-ups from Nigeria, Egypt, South Africa, Tanzania, Tunisia, and Zambia produced one venture each.
The selected companies will be provided with insights into the fundamentals of PR and communications for early-stage tech start-ups, as well as techniques of how to create a communications plan, storytelling best practices, strategic business communications with multiple stakeholders, and positioning their start-ups for investment opportunities.
Salesforce Ventures Impact Fund, an investor in some of Africa’s top tech start-ups including Nigerian fintech Flutterwave and the job placement platform Andela, will be hosting a masterclass on VC funding for the selected mentees of the program.
The program runs from August through December.