Popular South African cryptocurrency app, Luno, has signed a three-year sponsorship agreement with the Vodacom Bulls. The partnership offers the team cryptocurrency performance incentives, which is a first for rugby in this nation.
As the first team sponsorship by a crypto company in South Africa, the Vodacom Bulls are being backed by a homegrown South African company. The positional numbers on the back of the players’ rugby jerseys are strategically positioned above the Luno logo.
Two South Africans founded Luno in 2013. The company now employs over 1000 people and has operations in over 40 nations. The startup is a top cryptocurrency investment app with a goal of giving everyone access to the power of cryptocurrencies. Since its launch, Luno has established itself as a pioneer in ethical cryptocurrency education and investing, having introduced more than 10 million individuals to the technology in more than 40 nations around the US, Europe, Africa, Asia, and Australia.
As the largest Blockchain investor in the world with more than US$40 billion in cryptocurrency under control, Luno is a member of the Digital Currency Group. With the help of Luno, users can buy, store, and learn about cryptocurrencies like Bitcoin and Ethereum in a secure and convenient manner.
According to Christo de Wit, Luno’s country manager for South Africa, Luno is focused on empowering individuals by establishing a new financial system that is more appropriate for the digital era.
“Our vision is to put the power of crypto in everyone’s hands by making it safe and easy to buy, store and learn about crypto. Customers can buy crypto for as little as R10. We encourage people to start small using a credible platform and learn about crypto on our free learning portal,” said De Wit.
Vodacom Bulls chief executive Edgar Rathbone said the Luno partnership aligns with the team’s ambition to be the leading digital-savvy brand in South African rugby.
“Luno has an intrinsic understanding of what it means to have a competitive edge. As a trusted brand in the crypto financial industry, we are thrilled that Luno has decided to partner with the Vodacom Bulls. We are a sporting brand that is continuously exploring smart ways to evolve and innovate to modernise rugby. Partnerships with global brands are exciting as they also acknowledge the loyalty of our devoted support base.