South African E-commerce Startup My Car Guide launches its Mobile App for Auto Part Buyers with Sellers

South African e-commerce startup My Car Guide has announced the launch of its online trading platform for businesses and end-users.

My Car Guide was launched in 2020 by Innocent Matlala in Johannesburg to cut out the middlemen in the buying and selling of car spare parts from manufacturers and sellers. Through its platform, the startup has enabled car parts and accessories manufacturers and wholesalers to list their products to be purchased by consumers and small business owners.

Matlala speaking on the launch said that he launched the My Car Guide mobile app because he saw that small business owner found it difficult to access manufacturers and wholesalers, making it difficult for them to start or grow their auto businesses.

“We also aim to become a full digital service value chain where we provide digital repair guides, location-based services, online finance, road assistance services, insurance, and a social platform for the car community to share their experiences.

“Consumers on the other hand are always comparing prices; they can’t find certain products because they have been discontinued by retail shops; they can’t afford to fix their cars so they look for finance,” he said.

“My Car Guide will provide a platform to solve all these problems where consumers and small business owners meet manufacturers and wholesalers,” Matlala said.

Matlala also spoke on the expectations of the startup, adding that the startup will expand into other spheres of cars parts.

“We also managed to land one wholesaler partnership, and we are in talks with more.

“We plan to expand into trucks, motorbikes, and mining machinery. We also plan to work with service workshops, mobile car washes, and online financing to enable consumers to book services online or book a carwash or apply for finance in just a few minutes” said Matlala.