Spotify Expands Its AI DJ Feature To Users In Kenya

Spotify, the popular music streaming service, has announced the arrival of its innovative AI DJ feature in Kenya. Premium users in Kenya will experience the new addition designed to elevate music personalization to ensure a deeper connection between artists and their fans.

The AI-powered DJ mimics a radio DJ and curates and comments about tracks and artists on your playlist.

Spotify says the feature will now be available in Beta to premium users in Kenya starting today.  

‘’Starting today, we’re excited to begin rolling out DJ, in Beta, to Premium users in Kenya – taking personalization to the next level and connecting artists and fans in a deeper, more meaningful way.’’ a statement from the company reads. 

Spotify AI DJ feature is a personalized AI guide that knows you and your music taste so well that it can choose what to play for you. According to Spotify, this feature will deliver a curated lineup of music alongside commentary around the tracks and artists we think you’ll like in a stunningly realistic voice. 

‘’Never before has listening felt so utterly personal to each and every user, thanks to the powerful combination of Spotify’s personalization technology, generative AI, and a dynamic, expressive voice. ‘’’ Spotify says.

You can find your personal AI DJ by opening the Spotify mobile app on your iOS or Android device. From there, head to your Music Feed on Home and tap play on DJ.

The DJ artificial voice is powered by voice tech developed by Sonantic AI, a startup Spotify purchased last year.  The company says that the actual words uttered by the DJ are created from a mix of sources. The streamer explains that it has a group of “experts in genres who know music and culture inside and out. And no one knows the music scene better than they do.”

The audio streaming platform first rolled out the feature in beta in February before finally rolling it to users across different markets.