Egypt’s Stllr Network Secures Six-figure Investment Round to Scale and Expand across MENA

Stllr Network, the largest network of vetted freelancers and teams in MENA, has secured a six-figure investment round following a public beta launch from 500 Global angel investors through Women Spark and Falak Angels. Other investors in the round include the KSA Ministry of Investment, ex-Microsoft and Oracle executives, Accenture, Emkan, and the Digital Cooperation Organization.

Nouran Ghannam and Ahmed Mustafa founded Stllr in 2021 to provide businesses with a plug-and-play marketing model by experimenting with campaigns such as SEO, media buying, social media, and more. Its offering assists organizations in reducing waste in marketing departments and miscommunication with external vendors.

Commenting on the funding round, Nouran Ghannam, CEO of Stllr, said, “there is an untapped potential of teams in the marketing industry, but the best teams are formed on their own through the network. This model is the first of its kind in the world, and only in a community-based region like ours is it the best place to start. 34% of all experts in the network come through referrals by someone already in the network. They can build and manage their teams through Stllr’s technology. It’s social. We doubled our talent pool in 2022 just through the network.”

The startup aspires to be the MENA region’s largest network of vetted marketing talent nominated for projects, introduced to others, and given access to larger projects and enterprises. In addition, it plans to use the funds for regional expansion across Saudi Arabia and the Gulf Cooperation Council and hire more local talent.

A pilot with Zid and TikTok MENA, Hesas Misr, a semi-governmental initiative by almentor, Ministry of Education, and Nagwa, Grinta, collaboration with Zid and TikTok, and various e-commerce stores in Egypt and Saudi Arabia are among their beta customers. Stllr experts have success stories that include one achieving over $1 million in sales and another completing 5x monthly orders.

It has launched Packages for partners, giving businesses access to quick marketing deliverables with fast checkouts, such as company profiles or designs.

“Stllr Academy would not have been possible without the support of Tanmia W Tatweer, an Arab Development Bank grant.” With the network’s quality at our core, we can scout talent from Stllr Academy,” Ghannam added.