Chari, a Morocco-based B2B e-commerce and fintech startup, has entered the Ivory Coast market by acquiring the Ivorian Diago. This app connects neighborhood shops to FMCG producers and importers. Diago, which operates solely in Abidjan, was founded in 2021 by Ali Ouattara and Amidou Diarra, two former Glovo and PepsiCo