Tunisian Delivery Startup Lamma raises funding from Orange Ventures

Tunisia-based last-mile delivery Lamma has announced it secured an undisclosed amount from Orange Ventures, the Venture Capital Fund of the Orange Group.

Lamma was founded by Hamza Guesmi and Koussi Aymen this year. The startup specializes in B2C delivery having recently launched its q-commerce app, offering delivery services in under 45 minutes.

Lamma aims to revolutionize the customer experience in Tunisia by delivering all every day orders in less than 45 minutes. The startup claims it has over 1,000 items stock-keeping units (SKUs) and works with over 150 merchants.

Yassir El Ismaili El Idrissi, CEO of Lamma said the startup will push for more growth through Orange Venture’s support.

“We look forward to the support of Orange Ventures at this stage of the development of our project.

“We wish with this investment continue our acceleration by concentrating all our efforts to provide the best distribution and to quickly conquer other Tunisian cities, before expanding internationally in early 2022, beginning with Morocco,” said Yassir.

Lamma has seen huge growth through the months as it now has over 1,000 items and eateries, including grocery and fresh produce, beauty products, fashion, and para-pharmacy, as well as electrical accessories and smartphones.

Gregory of Padirac, the chief at Orange Ventures also speaking on the investment said: “This second investment in Tunisia, which we were able to make thanks to Orange Fab’s local support, confirms our belief in the Tunisian start-up ecosystem’s potential.

“We believe that in North Africa and Tunisia, the Super App model should be prioritized, including through the use of the most advanced smartphones and online consumption equipment.

“We believe the Lamma team will play a key role in this transition, which we’ve seen in other parts of the world, such as Asia with Wechat and Go-Jek, or Latin America with Rappi, to name a few examples”.

Lamma plans to use the funding to fuel its international expansion starting with Morocco as well as open three more dark stores by the end of the year, covering 80 percent of Greater Tunis’ population.