Twitter Introduces Twitter Blue, a $3monthly Subscription Service

Twitter has announced the launch of its new subscription package Twitter Blue, a $2.99 monthly subscription.

The information was first reported by Chinese researcher Jane Manchun Wong that Twitter’s new subscription service is in the works in May 2021. The information has now been validated by Twitter.

In 2021, Twitter has introduced the undo button; this service will include a reader mode, which turns tweet threads into “easy-to-read text”. Users have now been able to change the color of the Twitter app icon, as well as the color theme of their Timeline, a feature that’s already available on the web. Twitter Blue subscribers can also organize tweets into Collections.

Over the last several months, Twitter has teased some of the platform’s biggest changes since doubling the 140-character tweet limit in 2018. These features include Super Follows, Tip Jar, Twitter Spaces, and more.

This week at J.P. Morgan’s Global Technology, Media, and Communications conference, Twitter CFO Ned Segal speaking on the development said that the company views Twitter Blue and Super Follows as two separate types of subscriptions. On Google Play, the Twitter app page lists an in-app product priced at $4.99 per item, which might indicate the upcoming launch of Super Follows, too. Segal also said that Twitter would offer more information about the service in the coming months.