UAE-based MealPlanet Secures $6 Million in Seed Round

MealPlanet, a UAE-based food tech, has secured $6 million in a seed round led by Middle East Venture Partners, AlTouq Group, Sanabil 500, Faith Capital, and Alturki Ventures. Marc Lore and Samih Toukan also participated in the round.

Founded by Khalid Baareh in 20024, the startup is a meal plan delivery app that connects consumers to various brands, allowing them to discover, subscribe to, and manage meal plans.

“We are thrilled to be backed by leading venture capital firms that share our vision and actively support our growth,” said Khalid Baareh, Founder and CEO of MealPlanet. “The funds will fuel our expansion plans and the continuous development of our proprietary technology stack, utilising intelligence to enhance and customise the consumer experience.” He added, “We are focused on digitising the meal plan delivery experience in the Middle East and providing consumers with unparalleled convenience, variety and flexibility.”

According to MealPlanet, the funding will be used for its regional expansion in the first quarter of 2025, having partnered with over 100 trusted brands, including Prep & Co, Basiligo, PrepHero, The Lean Co., aleen’s, Pura, Health Road, Nutrition Kitchen, Healthy Little Secrets, Freshii, and Embody Fitness, with many more to come.

“We see a huge opportunity in the growing meal planning market, fuelled by the rising demand for healthy and convenient eating options. We're excited about MealPlanet's potential to lead this trend with their innovative technology and dedicated team. By aggregating various meal plans and offering top-notch service, MealPlanet is set to become a leader in promoting healthy lifestyles through smart technology and great offerings.”