Why Embedded Finance is Exploding Across West Africa

In a recent panel discussion, Mark Fortune, a global investor with a focus on emerging markets, gave an insight when he stated that "The biggest financial institutions in Africa may never call themselves banks.”

When you take a look at what's happening in West Africa, this totally makes sense.

Businesses are transforming everyday transactions into access points for financial services, moving away from traditional bank visits. Platforms, marketplaces, ride-hailing apps, or payment processors are now integrating loans, wallets, insurance, and credit. That's embedded finance.