Yellow Card hits 1 million users across 16 African countries
Pan-African Cryptocurrency startup, Yellow Card has hit one million users across its 16 African countries – where it has launched its operations.
Founded in 2016 by Chris Maurice, Justin Poiroux and Munachi Ogueke, the company aims to expand across the 54 countries on the continent to ensure seamlessness in the buying and selling of crypto with various available payment options such as cash, mobile money, card, or bank transfer.
In 2021, the company achieved great feats ranging from its expansion to fundraising and launch of its educational product. Currently, Yellow Card is only in 16 African countries after it expanded into four other countries in the last year. It also raised a series A fund of $15m and launched its educational platform, Yellow Card Academy.
Read more: African Crypto Exchange, Yellow Card Closes $15M Series A to expand across Africa
Speaking on its giant number stride, Chief Marketing Officer at Yellow Card, Mr. John Colson said it would strengthen the brand and enable a successful expansion into other African countries.
“Reaching the one million goal is fantastic. It was a massive goal that we set for ourselves, and the team rallied to make it happen. Although it was not an easy journey, it has been a very rewarding one. This showed us that we are on the right track, people value what we are building, and it’s solving a need. Over one million people have trusted Yellow Card, and now it’s our turn to show why it is the number one place for crypto in Africa,” he said.
“We have only seen the start of the impact crypto can have in Africa, from job creation to breaking down borders. Over the next few years, we will continue to see innovative ways crypto is used to solve everyday problems,” he added.
“Every strategic decision we’ve made has always been customer-centric. We’ve advanced key efforts to localise content and engage with customers at events and activations to essentially meet them where they are. From a product perspective, we have allowed our customers to use their local currency to buy and sell crypto,” said the Marketing Director, Mr Peter Mureu.
“Our strategy to educate customers on cryptocurrencies, combined with the tenacity of the team, are the key factors that helped us reach this milestone. And we are only getting started,” he added.