ZealPay, a London-born, Cairo-based tech startup, has launched Dara’s Ice Cream app to customize rewards and seamless payment experiences for customers using world-class data and analytics to drive higher customer loyalty as well as increase brand loyalty and revenues for Dara’s Ice Cream.
Dara’s Ice Cream intends to collect and analyze customer data and insights to better understand their behavior and purchasing habits. It is a strategy for attracting new customers while maintaining loyal customers and providing an exceptional customer experience. The app-based loyalty program, powered by ZealPay, has three main features: QR code payments, delivery, and pickup.
These features will help empower Dara’s Ice Cream to achieve its key objectives which are to give an out-of-this-world happy experience to its customers while connecting with products, shops, and people. And with the loyalty app in place, users can gain rewards seamlessly with every purchase they make via the app or in-store.
Commenting on the app launch, Dara Ghosheh, Founder of Dara’s Ice Cream said “We are very excited to have ZealPay as our app development partner. The app is an amazing yet simple tool to help us map our customer journey, gain valuable data and insights into their profiles and purchase behaviors, and show appreciation for our existing customers by offering them loyalty incentives and a unique digital and in-store experience.”
Also, Omar Ebeid, the founder, and CEO of ZealPay on his part said “It’s a pleasure to develop an app for a brand so close to hundreds of thousands of Egyptians. It adds a lot of pressure to the Zeal team on delivering an unparalleled experience. We strive to build a world-class experience where we pass all our learnings from our R&D and insights to Dara’s Ice Cream. We’re looking forward to increasing retention, understanding the consumer’s behavior, and getting this app to #1 on the App Store.”