AlphaCX Platforms, a Nigerian startup, has launched its Software-as-a-Service (Saas) Business-to-Business (B2B) Platform to provide a support system for customers in underserved markets.
In 2021, the startup launched in stealth, but it is now available publicly. AlphaCX has created an omnichannel messaging assistance point that supports important discussions between businesses and their customers.
Via AlphaCX, a single conversational interface is created through which users can effectively engage with their customers right from their emails, SMS, Facebook Messenger, Instagram, and Twitter. Some of AlphaCX’s features include a self-service portal, live chat widget, customer feedback and knowledge base.
In a statement, discussing the worth of its market of choice, AlphaCX’s CEO and co-founder, Owen Dabo Etela, said, “The customer engagement market is currently valued at US$11 billion globally and will grow exponentially in the next five years, according to Gartner. The African market is reported to have done US$1 billion in 2020 but has the potential to hit US$4 billion in three years, and AlphaCX is going for a sizeable chunk of that market”
“We believe western solutions do not meet the requirements for African business – particularly when it comes to enterprise software, it is not one size fits all. Software products have to be built and localised specifically for regions. As cultures are different, so are purchasing power, regulations and processes, which vary from company to company and country to country,” he added.
Although the market already has competitive players such as Intercom, Zendesk and Freshdesk, the startup targets the African market and is taking steps to become paramount across the continent. Currenlty self-funded, AlphaCX is in the process of gaining its initial customers.
Etela concluded by saying, “We have started getting a growing number of signups. Since our team were already playing in the CRM software space, it was easy for us to get users who were already familiar with our expertise. Most of these users are enterprises who opt for dedicated hosting and annual contracts.”