Egyptian Foodtech 3attar raises Seed investment

Egyptian Foodtech 3attar raises Seed investment

Cairo-based Foodtech startup, 3attar, has secured an undisclosed seed investment to expand its user base and develop its tech stack.

AUC Angels, UI Investment, and a group of angel investors all participated in the round.

3attar was launched in 2019 by Mohamed Ali, as a B2C online platform with its focus on supporting the health community that is comprised of at-risk individuals who lack the resources, awareness, products necessary to alleviate their conditions and improve their health (customers suffering from Obesity, Diabetes, Allergies, Hypertension & more) and Healthy individuals as well as Athletes, Dieters & Fitness professionals; who maintain and lead a healthy food intake and are constantly seeking a platform that holistically offers all their lifestyle needs.

Mohamed Ali, founder & CEO of 3attar spoke on the startup’s expansion vision and focus on building healthy communities.

“We aim to become the dominant one-stop-shop for the whole health community in Egypt and expand into Mena regions; including chronic diseases and obesity by providing a holistic healthy lifestyle app,” said Ali.

3attar provides value to its customers through Online healthy food/product ordering; Delivery service; diet-consultation programs and live-coaching programs and additional subscription and e-payment models.

Eng. Tarek Roushdy, investor and board advisory member of 3attar said: “Since the huge growth in the global “health” community is reaching the Mena region rapidly, 3attar made a smart move to be the first & only platform to serve not only the health community in Egypt and Mena but also those who want to join this movement. I am glad to be part of this journey helping them to bring such value to that big market.”

Mariam Kamel of AUC Angels said: “The specialized e-commerce space has witnessed an increased inflow of angel investments and venture capital this past year. 3attar not only satisfies this but also strives for impact in addressing the growing trends towards healthier living.”

The latest funding will be used to expand the customer base through marketing acquisition and diversification, further developing the tech stack to achieve higher order volume and revenues.