Egyptian grocery delivery startup, GoodsMart raises $3.6 million to accelerate market expansion

Cairo-based grocery delivery startup, GoodsMart, has raised $3.6M in a round led by Sawari Ventures, to accelerate market expansion.

GoodsMart will be using the investment to further accelerate its expansion across the market and to expand its team.

GoodsMart is now covering West Cairo and will be expanding in a couple of months to East Cairo having successfully closed various deals with different suppliers and real estate developers.“We started in 2014 with a vision to re-invent grocery shopping.

Founded in 2014, Goodsmart powers grocery shopping for users in West Cairo using its mobile app. It operates a very unique delivery pattern by enabling households sign up and receive groceries on a regular basis and delivered in a pre-installed box at their doorstep.

The startup typically receives orders during the day and starts delivery between 9pm and 6 am in the morning. Customers can also customize their delivery frequency and order their groceries from a wide range of suppliers.

Over the last two years, the team has been engaged in enhancing their premium household shopping experience to make it smart and hassle free for the whole family. The startup claims to have onboarded over 100 suppliers on its platform.

Goodsmart has also launched a marketplace section in the app, in addition to multiple additional features such as the option of recurring orders, and the ability to add multiple user accounts per household.

Our biggest success is the emotional bond we managed to create with our clients.; listening to them was and will always be the secret recipe.” Amr Fawzi, the CEO and Founder of GoodsMart states.“The demand for online grocery delivery has been exponentially increasing,” said Hany ElSonbaty, Managing Partner at Sawari Ventures. “GoodsMart has managed to disrupt the market by providing a seamless innovative solution for consumers that will shape the future for this sector.”