Emonovo (formerly MARJA3), MENA’s leading edtech startup that connects Arab perspectives students with top universities worldwide, has announced an undisclosed bridge round from strategic angel investors from the US, Europe, and MENA, as well as a follow-on investment from Flat6Labs, to scale its platform.
The edtech platform, which uses technology and data to match MENA youth to the best-fit majors and universities worldwide, will use the funds to strengthen its brand strategy and fuel the platform’s growth in university onboarding and student recruitment. It will also use the funds to update platform technology to improve matching and data management.
Commenting on the round, Sami Al-Ahmad, CEO and Co-Founder at Emonovo said “This strategic investment round is going to help us make Emonovo available to more students than ever before. Our mission is to help students achieve their educational dream, and I am super excited that our investors are aligned with us on making our unique solutions and technology experience available for everyone soon.”
On his part, Dina El-Shenoufy, Chief Investment Officer of Flat6Labs Chief Investment Officer of Flat6Labs on his part said “Flat6Labs has been a firm believer in Emonovo’s team and platform from day one. This investment is a testament to our belief in Emonovo’s mission to empower students in the MENA region in their educational journey. We’re excited to see how the team will develop their platform even further and support more potential students towards fulfilling their educational ambitions in the best universities around the world.”
Also, commenting on the round, Willie Elamien, an angel investor said “I am a firm believer in the power of education to transform people’s lives, and I’m super excited to be backing the team behind Emonovo.”
Abdo Samy, Sami Al-Ahmad, and Ahmed Elgebaly founded Marj3, now Emonovo, in July 2016 as a comprehensive database containing simplified educational opportunities for Arab youth around the world. The platform received pre-seed funding from Flat6Labs’ FAC Egypt Fund in 2017, just months after its launch, allowing it to grow and reach a much larger segment of the target audience in the Middle East, with over two million monthly visitors on its website.
In 2020, Emonovo will receive another investment from a US-based investor (Expert Dojo). Following that, partnerships in various fields with over 300 universities worldwide. However, the founders finally decided this year to fully support students from A to Z in their educational journey. They evolved from a scholarship platform to a university and student matching platform. Marj3 rebranded Emonovo in March 2022 after some internal and external changes and new branding.