Founder of E-Health startup, Rahet Bally wins $100,000.
The founder of the e-health startup, Rahet Bally named, Nadia Gamal El-Din has won $100,000 in funding from global Cartier’s Women’s Initiative Awards 2020.
The annual initiative aims to highlight women entrepreneurs and women-led startups across the world. Seven female-led startups won this year while each founder received a $100,000 fund for their startups.
Rahet Bally is a platform that focuses on maternal care services and products for mothers. The platform started as a Facebook group back in 2014 after Nadia gave birth to her first child. It later grew into a holistic platform for mothers to share their daily worries and seek advice from pediatricians, psychologists, nutritionists, and professionals in real-time.
Gamal El-Din in an interview said, “Right after I gave birth, I experienced feelings of isolation and near panic. I was so lost! None of my friends had babies yet. I’m an only child and my mum couldn’t remember anything. I recall saying to myself; ‘what on earth am I going to do with this baby?’”
“My experience is all too common, not only in Egypt but around the world. New mothers need a tremendous amount of support as they heal from giving birth and learn to care for a new baby.”
Recently, the startup introduced the Cloud, a clubhouse for mums to conduct their business in work pods, attend workshops, socialize, join book clubs or even nap in cozy sleeping pods, while their children are being catered for by vetted babysitters screened by Rahet Bally’s team. Mothers are able to track their children via baby cams placed across the facility for that extra ease of mind.
Amid the ongoing coronavirus pandemic, the startup shifted all our services online which hundreds of mums tune in with their kids. Also, its discount card, the Rahet Bally Card, can now be bought and activated online via the Rahet Bally App.
“The Cartier Women’s Initiative win will definitely help us scale. We need to reach every mother out there because she not only deserves the service; she urgently needs it. I believe that a happy mum is a happy baby and a happy family, ”,” Gamal El-Din added.
According to Rahet Bally, the platform now has four million women users from across Egypt.
The platform’s current cornerstone product is the Rahet Bally Card, a premium discount card that grants mothers exclusive access to health experts.