Gokada launches Super App, expands ride-hailing service to two Nigerian cities
Gokada, the Lagos-based logistics, transportation, and last-mile delivery startup have announced the launch of a ‘Super App’, where customers can access a range of services including food delivery, eCommerce, and ride-hailing services.
This launch is coming on the heels of the startup’s recent milestone of US$100 million in annualized transaction value, having completed more than 1 million food delivery and e-commerce orders on behalf of over 30,000 merchants in the last 12 months alone.
The startup has witnessed impressive growth over the last few months, by increasing its volume more than 3x in the last 6months.
As internet penetration and ease of mobile payments deepen in the country, the Nigerian e-commerce sector is primed to witness impressive growth, with last-mile delivery as a propeller.
Gokada is looking to serve this growing market with expansions from its current base in Lagos, across multiple cities in Nigeria, including Abuja, Port Harcourt, Ibadan, and Ogun.
Gokada plans to leverage its recent NIPOST license for cross-country courier and logistics services as it expands across the country.
Speaking on the development of the Gokada Super App, Nikhil Goel, CEO of Gokada said, “The e-commerce and delivery market in Nigeria is growing at an exponential rate and will be worth >US$20 billion over the next few years.
I experienced the same kind of growth in India when I was with Zomato. Much like in India and our counterparts in other emerging markets, Gokada is building a transport infrastructure from the bottom up, using well-trained riders, powered by technology, to connect businesses large and small with a consumer base in its millions.
This launch is core to our objective of positioning Gokada at the center of Nigeria’s e-commerce and delivery revolution”.
In addition to the launch of the Gokada Super App and its multi-city expansion plans, Gokada is also strengthening its Senior Management team, with the recent appointment of Dika Oho as VP Product.
Dika has over 16 years of experience in the tech and e-commerce space in senior roles at Andela, Pharma, DealDey, and Konga. He will lead Gokada’s product development.
Gokada’s expansion will see the creation of new jobs, with the addition of thousands of new G-pilots, the largest last-mile delivery fleet size in Lagos.
As the company expands its service offering, by providing a reliable and seamless same-day delivery service for thousands of more businesses across Nigeria.
As well as significantly expanding its last-mile delivery offering, Gokada will also reintroduce its popular ride-hailing service in cities where licenses are available, initially starting with Ogun and Ibadan.
The Gokada Super App, which is available on Android and iOS, has been developed so customers will have seamless access to key services and products.
They can also access all Gokada pilots at the touch of a button, rate the service instantly, and choose single or multi-point deliveries.
For the thousands of businesses who rely on the Gokada Super App to fulfill deliveries, they will have access to thousands of pilots, be able to create easy order management, use API integration to create and cancel orders, estimate delivery charges, and receive status updates straight from their mobile device, as well as select route optimization to reduce delivery costs.
Nikhil Goel concludes, “The past year has shown us all – whether it be for general use or for business continuity – just how much we rely on delivery services to fulfill daily needs. Business is changing, and the Gokada Super App has been designed with that very consideration in mind – keeping customers and businesses connected and updated at all times throughout the delivery process.
We are excited to be leading and growing this market segment in Nigeria, delivering a service that we believe will be the backbone and catalyst for the future of commerce in Africa”.
Gokada currently works with the likes of Eden, Krispy Kreme, and Sooyah Bistro, and will continue to build out its technology and G-pilot infrastructure to support Nigeria’s growing business community.