Jumia Food Uganda Launch Quick Commerce Platform
Jumia, in a bid to satisfy its customer’s demands in Uganda, has launched a quick commerce platform through its subsidiary, Jumia Foods Uganda. the platform is meant to meet the increased customer demands at a rapid delivery time.
This platform is expected to allow consumers to receive items, groceries, and food purchased on Jumia’s platform within just 20 minutes, providing optimum convenience.
In the same vein, express delivery, also known as “last-mile” delivery through micro fulfillment centers within the neighborhood, is an innovation to change Jumia’s delivery times for its consumers. Therefore making instant delivery a reality for the e-commerce establishment.
Consumers are expected to benefit from Jumia’s “free delivery” feature on popular and highly demanded goods. This is attached to at least 4,000 items from famous international and local brands.
While addressing journalists, Ron Kawamara, CEO of Jumia Uganda, said in the quote, “We are absolutely excited about this innovation, and we know that it is a game-changer and will directly impact consumer habits across Kampala and later across the country. Our innovations are based on consumer insights generated on a daily basis across our platforms and we know that Jumia Food Mart will meet our consumers at their highest point of need.”
Jumia Uganda now serves customers in more than 100 locations within Kamp, including Nsambya, Bukoto, Kiwatule and Kitintal, and surrounding areas.
Also addressing pressmen, Head of Grocery, Jumia Uganda, Petero Muzoora, stated that “Jumia’s quick commerce offering represents its commitment to meeting customers’ insatiable demand for everyday products at the fastest delivery time and at everyday low prices. With a young population and emerging middle class, Africa’s consumers are eager to have access to the quick commerce revolution they see across the world.”
Jumia as a brand has experienced a significant shift, now tending towards everyday and household products since the pandemic. Since then, consumers preference has shifted within the e-commerce industry.