South Africa’s E-commerce Startup, Makro, Launches Online Shopping App
The parent business’s long-term digital and e-commerce transformation strategy, Johannesburg Stock Exchange-listed Massmart, has announced the introduction of an online shopping app by South African retailer Makro.
Makro claims that the app already has over 120,000 products and will allow users to quickly and affordably purchase items from all categories.
To provide a 2-day delivery and reduce courier expenses, it will also leverage automatic IP detection and GPS delivery address location.
Massmart asserts that its online sales have increased by more than 100% compared to last year’s period. It also claims to be the second-largest retailer in South Africa regarding website traffic generation, with a projected increase in e-commerce gross merchandise value (GMV) of 56% by 2021.
Statista data reveal that eCommerce sales in South Africa are predicted to expand at a rate of 17.81 percent annually, with a projected market size of $13.83 billion by 2025.
The executive for B2C apps at Massmart, Jean Ochse, spoke about the app’s launch and noted that as the retail industry has developed, there is an increasing demand for the retailer to offer customers a variety of shopping experiences across multiple channels. The new app complements the retailer’s in-store and online shopping options.
A look at Makro and Its Services
Makro has developed in the retail industry from being a steadfast warehouse chain to providing clients with a comfortable online shopping hub. In addition, Makro has available food, the newest technologies, household goods, camping, outdoor gear, and even alcohol.
Makro is aware of the difficulties experienced by business clients. Therefore, the startup is now incorporating cutting-edge features like its online shopping app. As a result, it is the best option for business owners of all sizes, enabling simple and convenient online shopping. Additionally, users may decide whether to have the item delivered to their door or pick it up at one of the 21 Makro stores nationwide.
With your Makro card, you have access to a world of discounts, personalized services, and a CRO (customer relations officer) who can help you with any questions about products, ordering, the newest promotions, or any other issues you could have.
Computers and communications, office furniture, printers, stationery, power tools, lights, GPS devices, televisions, paint, catering equipment, office décor, and a wide range of available retail products are available at Makro.
Makro’s food selection comprises perishables like fresh produce, meat, baked items, and consumables like canned goods and dairy products. After the main establishment, its liquor store sells international and domestic alcoholic beverages, including champagne, beer, liqueurs, and spirits.