Woolworths Announces Upgrade on Woolies App As It Nears 2M Users
Woolworths has announced it is expanding its online purchasing options to give its local customers a seamless omnichannel shopping experience. In an effort to provide customers with a better one-stop shopping experience, the business claims that its two mobile apps, Woolies Dash (its on-demand same-day buying service) and the Woolies App (its primary mobile app), would be upgraded and combined into one shopping platform.
Depending on the preferences of the consumer, Woolworths offers three different online delivery options: scheduled delivery, click-and-collect (which enables online purchases to be picked up in store), and on-demand Woolies Dash. As a result of its exponential development, the service will now be integrated into the core app service portfolio, enabling it to offer more of the upgraded features that frequent online shoppers are accustomed to.
“A seamless omni-channel experience is at the heart of our strategy,” says Liz Hillock, head of online at Woolworths. Our customers have expressed their preference to have one app to do all of their Woolies shopping and manage their services. With over 1.8 million users on the Woolworths app, it’s the world of Woolies in the palm of your hand.”
The business has made significant investments in its online platforms over the last three years, hiring more than 100 specialists to advance its digital strategy.
Woolworths said in a statement to ITWeb ealier this year that it was stepping up its social commerce strategy. The firm claims that the Woolies App accounts for over 50% of its online sales, a number that is expected to rise once Woolies Dash is integrated into the main platform.
Three delivery options for Woolies Food—scheduled delivery, click-and-collect, and on-demand—in one location; personal shopper in-app chat; seamless transition to fashion, beauty, and home shopping directly from Woolies Dash; order progress alerts and live driver tracking; and a full range of Woolworths Financial Services are just a few of the features Dash customers can look forward to in the new integrated app.
The service is being expanded to 100 stores throughout SA, and the transition to the new app is happening store by store until October 6th. Beginning on Friday, Woolies Dash will no longer accept orders. The company claims that by integrating its apps, it is also creating fundamental “backstage” and operational advancements that will enable it to go above and beyond the expectations of its customers.