Shezlong, Egypt’s Foremost Psychotherapy Platform, Expands to South Africa, Evolves into “Upright”
Shezlong, now Upright, MENA’s foremost and largest psychotherapy platform has announced the opening of its business in South Africa under the name “Upright” as part of its strategic expansion plan.
The choice of South Africa is not unconnected to the existence of a market in mental health therapy. Several studies have highlighted the nation’s need for mental healthcare services, particularly e-mental healthcare. As a result, Shezlong, being the market leader in the sector, believes it is critical to step up and provide them with the much-needed assistance. Shezlong will specifically target underprivileged groups who are underserved by the health system and suffer from a variety of mental health conditions that have a significant impact on their quality of life.
Announcing Shezlong’s international expansion into the rainbow nation, Mohamed Alaa the founder and CEO of Shezlong said “We are proceeding according to a clear strategy and a firm vision towards expansion and growth. We are aiming to make mental wellness a daily routine for every individual in Africa to help build resilient communities, hence, induce a positive impact on the welfare of the society through innovative, accessible, and easy-to-use technologies.”
South Africa, like most Sub-Saharan African countries, does not run out of situations that have a significant impact on its citizens’ mental health, such as a high prevalence of gender-based violence, a lack of adequate care during pregnancy, unemployment, and internal racism, among many other issues.
Shezlong has already developed a customized website and application that incorporates the Upright brand identity. This is just a step toward the larger goal of making mental healthcare available to everyone on the planet because everyone deserves to live the best life they can. The mental health platform is committed to its goal of providing mental healthcare, particularly to underserved and marginalized populations and nations.