Kenya’s WorkPay, Takes it’s HR-Payroll Services to the Moroccan Workers
Workpay, a Kenyan HR-payroll startup, which recently secured $2.7 million in pre-Series A funding from a group of investors including Launch Africa, Saviu Ventures, Acadian Ventures, Proparco, Fondation Botnar, Kara Ventures, Axian, P1 Ventures, and Norrsken has expanded its operations to Casablanca, Morocco in its latest expansion drive. This move is aimed at strengthening the company’s position in Africa’s payroll and human resources market.
The startup is a cloud-based payroll and HR management platform that helps businesses streamline their HR processes. The firm’s platform offers a range of services including employee management, attendance tracking, payroll management, tax calculations, and benefits administration. The platform is designed to automate routine HR tasks, freeing up HR managers to focus on strategic tasks that add value to the organization.
Workpay was founded in 2019 by Paul Kimani and Felix Mbugua, both experienced entrepreneurs with a strong background in technology and finance. The company is backed by Y Combinator, one of the world’s leading startup accelerators. Workpay has grown rapidly since its inception, with its platform now serving over 500 businesses across Kenya.
According to Kimani, Workpay has seen significant income and customer development, with a surge recorded during the COVID slowdown of 2020. “Since 2021 we have been doubling revenue every year, and the number of our customers — who are nearing 700 as we speak. We also have about $200 million in total payroll value that we are handling for our customers annually.”
What this Expansion Means to Workpay
Furthermore, this expansion to Morocco marks a major milestone for Workpay as it seeks to tap into the vast payroll and HR management market in North Africa. Morocco is the fifth-largest economy in Africa and has a population of over 36 million people. The country has a large and growing SME sector that is in need of efficient and cost-effective HR solutions. Workpay’s cloud-based platform is well-suited to meet the needs of these businesses, providing them with an easy-to-use and scalable HR management system.
Also, Workpay’s expansion to Morocco is part of a larger strategy aimed at establishing a strong presence in Africa’s payroll and HR management market. The company plans to expand to other countries in the region in the coming years, leveraging its cloud-based platform and strong network of partners to drive growth. With its innovative HR solutions and deep understanding of the African market, Workpay is well-positioned to become a leading player in the region’s HR management industry.
Workpay’s recent funding and expansion into Morocco represent a major milestone for the startup. With its cloud-based platform and strong network of partners, Workpay is well-positioned to tap into Africa’s vast payroll and HR management market. The company’s innovative solutions and deep understanding of the African market make it a formidable player in the region’s HR management industry, and we can expect to see continued growth and success from Workpay in the years to come.