On-demand mobility solution company, Max expands to Ghana, aims at consolidating its EV product in Africa
Popular for its ride-hailing services in Nigeria but originally launched as a logistics startup, Metro Africa Xpress Inc. (MAX) has transitioned to a fully-fledged transportation solutions provider and provider of electric vehicles (EV) in Africa. In 2021, it announced its plan to drive its services across Africa with its $31 million series B funding.
In a press release by the company, it revealed it has expanded its mobility solutions to Ghana. This comes after the appointment of the Director of International Growth and Expansion, David Hoyme.
Founded in 2015 by Tayo Bamiduro and Chinedu Azodoh, the company has raised a total of $64.4 million according to Crunchbase. It has also led strategic efforts geared towards sustainability in the transportation sector and as well as partnering with companies like Uber to achieve its goal. With the latest development, Max enters a market where Plentywaka, CFAO, and Moove among others have shares in the local market.
According to the Head of E-mobility at MAX, Tolu Williams, “the official rollout in Ghana is a necessary step on the mission to address the perennial problems around urban and rural mobility across the African continent.” He also added that a vehicle subscription service has been implemented to address affordability for drivers and provide employment. Features like the e-wallet and other benefits also seek to solve the problem of financial inclusion for operators in rural areas.
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“MAX’s entry into Ghana and planned expansion to other countries is an indication of its readiness to help Africa embrace a future of renewable energy driven by electric vehicles,” a part of the statement reads.
“A lot of the problems we face today as a continent are rooted in mobility. We believe that the future of innovation and sustainable growth in Africa will rest on access to sectors like education, health, and finance, all driven by mobility. This is why we are committing significant resources and establishing long-term partnerships with some of the world’s biggest vehicle manufacturers to bring sustainable mobility solutions to people in urban and rural areas,” Williams said.
As for Hoyme, he stated that “MAX was founded on the premise that we can bring sustainable mobility solutions for the common person. These solutions extend to every sector and will require consistent innovation and homegrown solutions. We are ready to help Africa on this journey of sustainable development and economic growth.”