Kenyan B2B e-commerce agritech, Twiga has introduced an independent agent model against its trade development representatives (TDRs) of which 211 were laid off representing 21% of its over 1000 employees.
In sub-Saharan Africa, 90% of retail is informal, highly inefficient and characterised by layers of intermediaries. To curb this, Twiga, a B2B ecommerce startup is launching Twiga Fresh, a new
Twiga, a Kenyan B2B agritech startup has announced the close of a $50 million Series C round, to drive its expansion in East Africa and other neighboring countries.
The startup
