Algerian Logistics Startup, Yassir, raises $30m in Series A

Algeria-based logistics and last-mile delivery startup, Yassir, has raised $30m in a Series A round led by WndrCo, DN Capital, Kismet Capital, Spike Ventures, and Quiet Capital. Endeavor Catalyst, FJ Labs, VentureSouq, Nellore Capital, Moving Capital (the Uber alumni investment club).

Notable angel investors include Cleo Sham, former director of operations at Uber in Europe and China, Thomas Layton, chairman of Upwork and founder of Opentable and Metaweb, Rohan Monga, former COO of Gojek and Hannes Graah, former VP of Spotify and Revolut.
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Founded in 2016 by Noureddine Tayebi, Yassir is focused on facilitating streamlined online sales and e-commerce. The startup offers ride-hailing and parcel delivery and on-demand delivery services covering multiple verticals such as grocery, food, appliances, and cosmetics among others.

After being severely impacted by the Covid-19 crisis, Yassir extended its delivery services to 16 cities across Algeria, Morocco, and Tunisia within a month.

Yassir currently services three million users across its existing markets, with plans to expand to sub-Saharan markets at the beginning of next year.

Noureddine Tayebi, founder of Yassir speaking on the funding highlighted the startup’s plans of scaling its services. He also spoke of Yassir’s plans of continuously building a local team to address the local market employing more local tech talents.

“When we first started, on-demand services that we all know about, like ride-hailing, last-mile delivery, home services, were pretty much virgin in those countries, and some of the countries that we want to target when it comes to such services, they remain untapped.

“We’re 100 percent a local champion, and what I mean by that is that the whole team is from the region, including the tech team, it was part of our mission. We want to empower the local talent and most of the technical talents,” said Taybi.

Yassir plans to use the latest funding to fuel its expansion across sub-Saharan Africa.