US-based Bevy acquires Egyptian virtual events platform, Eventtus

US-based Bevy acquires Egyptian virtual events platform, Eventtus

Eventtus, an Egyptian interactive event platform that allows organizers to engage attendees has been acquired by Bevy, a California-based enterprise software startup for virtual conferences and community events.

Financial details of the acquisition were not disclosed, but according to a statement accredited to Eventtus, it was a ‘good deal’ for everyone involved – including the investors of Eventtus.

Founded in 2012 by Mai Medhat and Nihal Fares, Eventtus is an event management software company. Its platform enables its customers to organize virtual, in-person, and hybrid events.

As part of the terms of the acquisition, the Eventtus’ founders and the team will join Bevy’s engineering team. The acquisition will enable Eventtus to benefit from Bevy’s end-to-end event management solutions to scale its event programs.

Once integrated with Bevy’s enterprise community event engine, customers will have the most comprehensive, end-to-end event management solution to manage and scale their virtual, hybrid, and in-person event programs.

“Enterprises have invested in creating connected communities for their customers, employees, and partners. Events are not only an extension of these communities, but also provide an important channel for driving ongoing engagement,” said Derek Andersen, CEO, and co-founder of Bevy.

“With this acquisition, we can now further advance our leadership role in enterprise events, by delivering an end-to-end white-labeled event system of record that helps enterprise leaders build even stronger and more engaged communities,” he concluded.

The Eventtus mobile app helps marketing leaders seamlessly connect the worlds of virtual and in-person events, and provides enterprises with the flexibility they need to return to in-person events, continue taking advantage of lower-cost virtual events, or embrace a hybrid model.

“What’s unique about Bevy is how they thread events together. They’ve built a powerful community event engine that helps enterprise teams create a sense of community among their customers, prospects, partners, and employees. This is what all other event platforms are missing. And it’s the key to unlocking global scale and growth” said Medhat.

Throughout the years, Eventtus was able to attract some of the biggest regional and global investors such as Algebra Ventures and 500 Startups, to help guide and support the company to become the leading event tech platform in the Middle East.

“At Algebra we always believed Mai and Nihal had the potential to play a role in shaping the global events tech space through Eventtus,” said Ziad Mokthar, a Managing Partner at Algebra Ventures. “Bevy would provide a perfect home to deliver on this potential. We are very happy for both teams.”

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