Contact and Trella Join Forces to Disrupt the Mobility Market and Support Trella’s Regional Expansion

Contact and Trella Join Forces to Disrupt the Mobility Market and Support Trella’s Regional Expansion

Contact Financial Holding, Egypt’s leading non-banking financial services company has announced a partnership agreement with Trella, a B2B tech platform and trucking marketplace, via its four subsidiaries Contact Factoring, Contact Leasing, Contact Credit, and Contact Creditech. Each agreement provides a customized service to Trella’s working capital requirements, carrier base, truck spare parts, and maintenance services, thereby supporting Trella’s rollout in Egypt and regional expansion.

Trella, the MENAP region’s fastest-growing digital freight marketplace, is a B2B technology platform that connects shippers and carriers. Trella is reimagining trucking to bring transparency, dependability, and efficiency to an antiquated logistics market, revolutionizing transportation and logistics.

Contact Factoring signed a financing agreement to finance Trella Egypt’s working capital needs, and Contact’s two other subsidiaries, will finance Trella’s carrier base to purchase trucks for either individual carriers or MSMEs that already own several trucks and want to expand their fleet.

Furthermore, as part of the company’s collaboration with Trella to support and ensure the continuity of their truck drivers, Contact Creditech, a consumer finance specialist, will finance Trella carriers’ purchases on Trella Store, the company’s e-commerce platform designed to provide trucking products such as tires, brakes, engine lubricants, maintenance services, and other trucking necessities.

What Contact and Trella CEOs are saying

Commenting on the partnership, Said Zater, CEO of Contact Financial Holding, said “I can’t express my gratitude for this collaboration as Contact has always been keen on exploring and supporting new start-up businesses. We are very proud to partner with Trella and provide them with the financial solutions needed to expand their business. Contact integrates the tech-based system and the company’s dynamic efforts toward enabling emerging digital platforms to support financial inclusion initiatives spearheading the lending-as-a-service (LaaS) in Egypt”

Omar Hagrass, CEO and co-founder of Trella on his part expressed delight in the partnership, saying “We are fortunate to have Contact as one of our partners to provide different financing solutions to our customers. The supply chain has been witnessing a lot of innovation lately, but not as much was felt on scaling financing options to the stakeholders involved. Through our partnership with Contact, we are going to avail ancillary financing solutions to our carriers, in addition to sourcing working capital facilities to our trucking business, getting us one step closer towards achieving our vision to empower our communities.”

This agreement is part of the fintech firm’s strategic direction and ongoing support for startup companies. It has been and continues to be eager to work with Partners to develop and improve how consumers and businesses access non-financial services while providing a high-quality customer experience. The firm has previously signed partnerships with notable startups such as Wasla, Carzami, OneOrder, Shatablee, Toothpick, Nawy, Sakneen, and now Trella.