Lucky and City Edge Partner to Provide Customers with Digital Payments Options

Lucky Egypt, a fintech startup that offers financial services, credit products, offers, and cashback rewards to Egyptians and indeed the entire Middle East region through its App has today signed a cooperation partnership with an Egyptian real estate developer, City Edge. Under this partnership, City Edge’s customers will be able to benefit from Lucky’s financial services when purchasing a real estate unit.

Customers will get the Lucky One card for free, which allows them to get a cashback rate of 5% on any purchase with the possibility of installments for these transactions through the Lucky application.

Commenting on the partnership, Mahmoud El Dahan, CEO of City Edge, said “Our partnership with a leading fintech company in Egypt as Lucky comes in line with City Edge’s digital transformation strategy during 2022. Moreover, it will help us to provide our customers with different facilities that continuously support enhancing our customer service to reach the best customer experience, that’s why we are always keen to partner with different parties and service providers to achieve this mission.”

About Lucky

Lucky which secured $25 million in March 2021 from  Nclude and one of Egypt’s largest national banks – Banque Misr, National Bank of Egypt, and Banque du Caire. Major investments also came from PayU, the Prosus-owned Fintech firm specializing in emerging markets; Endeavor Catalyst, Venture Souq, OTF, Arzan Capital, and DisruptechVentures, who joined existing investors and significant shareholder Lorax Capital Partners. The funding round was the largest Series A round ever secured by any Egyptian fintech startup.

In line with its plans to funds to shore up its credit capabilities and expand its geographical presence when it closes its Series A, last month, the startup also announced a partnership agreement with Khazenly, an on-demand digital warehousing and fulfillment management platform. The deal serves to provide their customers with special offers and privileges.