Moroccan Maintenance Startup, Saweblia Secures $335k From CDG Invest
Casablanca-based maintenance startup Saweblia that specializes in home and office repairs has announced it secured $335k seed funding from CDG Invest. The funding comes as a result of the startup’s emergence as the winner of the second promotion of the 212Founders program. By virtue of the investment the startup, now enters the acceleration phase of the 212Founders program.
Saweblia was founded in 2019 by Réda Lakhlifi and Mohammed Ait Addi with the aim of providing home and office repair and remodeling work. Customers are able to reach Saweblia via its website, WhatsApp and the social networks for their electricity, plumbing, air conditioning, painting, disinfection, carpentry and other DIY services. Through its use of digitalization, Saweblia simplifies and improves citizens’ access to the various services that are essential to them on a daily basis.
Réda Lakhlifi Co-Founders of Saweblia speaking on the funding expressed joy while saying that the startup provides secure income and social incentive to the needy community.
“We are excited to have an institutional investor join our round table in order to increase value for both our clients and craftspeople. By contacting Saweblia, our clients are performing a civic duty by assisting in the provision of secure income and social incentives to a needy community. We act as a trustworthy and quality third party for a clientele that has enhanced its degree of expectation thanks to our collaborators and craftsmen” Réda said.
Youssef MAMOU, Director of the 212Founders program also speaking said:
“Saweblia’s growth is something CDG Invest is delighted to support. Since its inception in 2019, the firm has grown rapidly, serving thousands of B2B and B2C clients in Casablanca while developing valuable collaborations with a number of well-known economic actors”.
Saweblia will be able to accelerate its expansion in the Moroccan market by expanding into Rabat, Marrakech, Tangier, and Fez, in addition to Casablanca, where it is now located, with the help of the seed financing.
CDG Invest’s investment will also help the business strengthen its competence by allowing it to invest in the training of several hundred artisans and provide them with social incentives.