Meta Launches ‘Creators of Tomorrow’ Campaign to Celebrate Emerging Talents from Across Africa
Today, Meta announced the launch of “Creators of Tomorrow,” a new program that honors up-and-coming artists from all across the world who are spurring a new wave of creative content online. The promotion highlights artists from East Africa, Southern Africa, and Francophone Africa who are from Sub-Saharan Africa.
The chosen Creators of Tomorrow are making waves in their online communities and exhibiting a best-in-class approach to interactive entertainment, technology, and media formats. The global effort, which began in Europe, the Middle East, and Africa and will soon spread to additional nations, is the first of its kind. Over the coming year, Meta will closely collaborate with these creators as they expand their audiences and convert their hobbies into successful businesses.
Commenting on the campaign, Moon Baz, Creator Partnerships Lead, Middle East, Africa and Turkey, Meta said, “With this campaign, we aim to highlight creators who are innovating through tools such as Reels and short-form video content formats, as well as those who are leveraging, exploring new content formats such as AR/VR. We are excited to work closely with these creators, and we’re committed to help them grow their audience, build a business and unlock new possibilities for the future as we build for the metaverse.”
Facebook, Instagram, and other social media platforms have all been inventively used by African producers to express themselves and share the African narrative with both Africans and people across the world.
Details of the Creators of Tomorrow Program
To honor the Creators of Tomorrow, Meta will hold unique events across the region where they will share the most recent information, advice, tools, and resources related to all of their technologies. Over 50 creators will attend a Creator Day in South Africa with specialized workshops and training to help them succeed in this developing digital and creator economy.
The 10 recognized African Creators of Tomorrow include:
Kwambox, Kenya – A radio host who entertains her fans with her dance moves and bubbly personality. She is also a renowned MC and event host.
Crazy Kennar, Kenya: An award-winning comedian based in Nairobi whose content focuses on comedy that addresses the everyday experiences of young people.
Nadia Matovu, Uganda: Kampala-based influencer, wife, and businesswoman who uses her everyday life to create content that inspires her followers.
Pamela Mtanga, South Africa: An award-winning multimedia entrepreneur. She is a fashion and beauty content creator whose brand is built on authenticity, identification and empowerment.
Ruth Ronnie, Zambia – An award-winning recording artist, live performer, and content creator. She is a versatile creative best known for her musical genres such as dancehall, reggae, afropop, RnB, afrosoul and trapsoul.
Ruvarashe Hapaguti, Zimbabwe: An up-and-coming actress and content creator. Her content ranges from comedy skits to makeup tutorials that she presents in an attractive way that her audience enjoys.
Mishaa, Ivory Coast – A dance enthusiast who shares her love for the art of dance and her performances with her followers on social media. An ambassador for Trace music and Universal music Africa, Mishaa dances to African urban rhythms such as coupé-décalé, afro-beat, RN’B and many others, and shares her choreography on Reels on Instagram and Facebook.
Saraï D’Hologne, Ivory Coast: Painter artist, head of an artistic universe dedicated to decorating the interior and exterior walls of the SARTAÏ house. In Côte d’Ivoire, Saraï is the standard-bearer for natural hair that she proudly advertises on her social media accounts.
Fatou Jupiter Touré, Senegal: actress, producer, ambassador to the UN, businesswoman and founder of the Les Teranga film festival. She has been named for the second time among the 700 most shocking Africans by the South African Magazine Tropics. Her talent and her love for theater and film allowed Fatou to turn her passion into a profession.
Ngorbatchev Niang, Senegal: fashion stylist, producer and film director. He is the owner of “Ngorbatchev Maison de Couture” and “Ngorbatchev Nprod”. M. Niang is passionate about what makes life more beautiful and aims to reflect this beauty through his clothing collections that he sells and showcases through Instagram and Facebook.
The EMEA Creator Week will be held in London at the historic Tate Britain for the first time in November 2022, giving the Creators of Tomorrow the chance to attend. Other regional Creators in all phases of their careers will join the Creators of Tomorrow there to work together, share knowledge, and continue to be inspired by the possibilities for content creation on our platforms in the future.